Sneaker-Lab: Air Force Ones in my Air Force One
RED APPLES NEWS
06.01.09: TFB SOCIAL MEDIA SITES REBRANDED TO MARKET NBA/SPRITE TOUR
Born and raised in Social Media, Team Flight Brothers is approaching 20 million views with hundreds of new fans via Twitter, Facebook, MySpace, Ning and YouTube every week. These apples made them the perfect candidate to promote the NBA/Sprite Showdown tour to fans of dunking and to find the best dunker in the nation.
TFB will be showcasing the best highlights and news from the NBA/Sprite Showdown events on their sites as well as participating in events as dunkers and judges.
The Official Sprite Showdown Site
TFB was nominated for a 2008 Video of the Year award by YouTube and is part of the YouTube.com/SlamDunk campaign with Nissan.
05.08.09: REDAPPLES SPEAKS AT ASK AN EXPERT: FORUM ON SOCIAL MEDIA FOR BUSINESS
David Astramskas of Red Apples was asked by Clearpoint Creative to join Houston Web marketing experts Ed Schipul and Monica Danna as speakers to their inaugural Ask An Expert forum. RAS focus was on the pitfalls and mistakes that many companies face when they dive into the world of social media and/or create social media marketing campaigns.
Clearpoint Creative
04.20.09: AIR FORCE ONES IN MY AIR FORCE ONE - OBAMA/SNEAKERLAB CAMPAIGN
The concept is overcoming odds and becoming legendary. The image is President Obama wearing some fresh Nike sneakers representing success while celebrating your style, self- identity and roots. The video in the background is the Air Jordan commercial "Maybe" about not making excuses and working hard to get to that legendary level. More from this campaign coming soon.
View Site
03.18.09: TFB PARTNERS WITH YOUTUBE/NISSAN AND POWERADE
So everybody wants to be able to defy gravity or become social media all-stars. Red Apples has spent the last two years turning Team Flight Brothers into internet sensations via social networks and this month is no different. We started the month off with a promotion for Powerade via Takkle.com and ended it with the YouTube/Nissan contest at Youtube.com/slamdunk.
Also check out the 4 page feature about TFB Becoming YouTube legends in the latest issue of Slam magazine.
02.02.09: NING BLOG FEATURES ANOTHER RED APPLES SITE
Last year the official blog of Ning featured our custom social network for the ESPN TV Show City Slam. This week we are featured again on the homepage of the Ning blog for our custom social network for Team Flight Brothers. RAS also does the marketing for TFB - last seen at various SuperBowl events including the TO Super Bowl Charity Game.
Ning Blog: Team Flight Brothers Feature
01.19.09: RED APPLES MEETS THE BIG RED
The Big Red aka Environmental Packaging Technologies is a world leader in developing innovative packaging products (intermediate bulk containers and flexitanks) for hazardous and non-hazardous waste disposals. They were looking to enhance their web presence by improving their website features, search engine rankings and most importantly going 2.0.
Red Apples will be taking the industry leaders into the social media world by converting news updates into international press releases and text and static images into interactive video.
Environmental Packaging Technologies: Existing Website
01.15.09: SPRING SEMESTER FOR SNEAKERFANS AT SNEAKERLAB
Located in Cinco Ranch and the Houston Galleria, Sneakerlab has quickly become the hottest place in Houston to get the latest and rarest Air Jordans, Nike sneakers or other hot trends in hip hop and sneaker culture. To help bring the fans of these products together, Red Apples helped Sneakerlab launch it's own social network for buyers, sellers, collectors and just fans to interact.
We will also be releasing a "Spring Semester Pack" soon to help students with schoolwork and sneakers.
SneakerLab: Social Network
SneakerLab: Myspace | Facebook
12.19.08: IN THE LAB WITH SNEAKERLAB - GALLERIA GRAND OPENING
Check the latest issue of Dime magazine and you will read about NBA player Mo Taylor's sneaker boutique in Katy,TX called SneakerLab. Mo has decided to expand and open up more stores including one in the Galleria - Houston,TX.
To celebrate the grand opening and the release of maybe the most anticipated Air Jordan shoes ever, The Air Jordan 11/12 Countdown Pack, Sneakerlab is hosting a Midnight Air Jordan Release Party and asked Red Apples Solutions to promote and tape the event. Red Apples will also be handling all online marketing for the company and future stores as well as creating in-store programs and promotional items - Touch-screen inventory program, DVDs, Video content, etc.
SO HOW DO YOU LIKE THEM APPLES HOUSTON?
SneakerLab Air Jordan 11/12 Countdown Event MySpace page
Air Jordan 11/12 Countdown Facebook Page | New website coming soon.
12.10.08: SPM ALBUM DEBUTS ON BILLBOARD TOP 5 CHART WITH JUST SOCIAL MEDIA MARKETING
The issues with marketing a CD is "nobody buys CDs anymore" and "downloading is an issue." So most artist have to hit the road and do a lot of shows, events, radio stops and the traditional marketing methods. So what if the artist is jail and will be there for the next 3 decades? How do you promote them.
The only way to do this is to tap into the fanbase, engage them and make them not only want to buy the CD but to make others buy it. Using a variety of web2.0 methods and a strong social media marketing campaign we not only sold a lot of CDS but placed the artist #5 on the Billboard Top Rap charts right between the very popular platinum artists Lil Wayne and The Game. That's the power of social media.
SO HOW DO YOU LIKE THEM APPLES?
DopeHouse Records
12.01.08: HOUSTON CABLE COMPANY TVMAX IS BIGGER AND BETTER IN 2009
If you live in Houston and have cable, you probably have either Comcast, DirecTV or Dish. Some of you do have the established TVMAX service that has kept a low profile and mainly served MDUs for the past decade.
A new years resolution for TVMAX is to promote their new service XDTV to the mass public. Red Apples will be doing a website overhaul and creating a series of print pieces including a "BIG" piece that folds out to about to be over three feet wide.
SO HOW DO YOU LIKE THEM APPLES HOUSTON?
09.19.08: RED APPLES SETS UP HURRICANE IKE RESOURCE PAGE ON FACEBOOK
Based out of Houston and evangelists of communication via social networks, we thought it was only fitting that we setup a news and resource page about Hurricane Ike on Facebook. The page pulls RSS feeds from up-to-minute Ike trackers on Twitters and video links from mainly phone captured footage uploaded to YouTube. The news stories and features are from click2houston.com and there's also links to many resources for any and everybody that has been or could be affected by Ike or Hurricanes in general.
THE OFFICIAL HURRICANE IKE NEWS/RESOURCE FACEBOOK PAGE
08.20.08: RED APPLES GENERATING HIGHER RATINGS FOR ESPN SHOW CITY SLAM
When CitySlam came our way, it was a dunk contest event that for two straight years never generated any buzz before, during, or after the show. For the 2008 event, Red Apples developed a marketing campaign that included a customized social network for the show so the fans and the contestants could interact, YouTube contests to give "amateur filmmakers and video editors a chance to have their work shown on ESPN, and a Facebook/Myspace Widgets that helped each contestant gain support from their fans as well as serve as a poll and countdown to the show's airing.
This year's event has easily become the most anticipated in the history of the show and we are expecting the viewers to be atleast twice as much as last years due to our campaign.
After three days, the site had over 500 registered members and 10K page views - so how do you like them apples?
CitySlam Official Site/Social Network
08.015.08: RED APPLES CLIENT GETS HIS MUSIC HEARD BY OVER 30 MILLLION TV VIEWERS
SIN AKA SIZZERB is one of the top selling hip hop artists in other countries but isn't a house hold name in America yet. Red Apples has been developing cutting edge customized social networks and mobile content to compliment his music and push his latest singles. One of those singles was heard and liked by the creators of the Fox show So You Think You Can Dance. Sin's single Boom was the opening song for this season's finale. The top 20 dancers danced to it and over 30 million people at home heard it - so how do you like them apples?
Sin - Myspace | Sin - Official Site
So You Think You Can Dance 2008 Finale - Opening Dance to Boom